Jeanne Paris, Renewing the <br> Taste  for Flowers

Jeanne Paris, Renewing the
Taste for Flowers

We’re a long way from our grandmothers’ little bowls of pot pourri, with their slightly sickly scents and rather doubtful aesthetic appeal. Today, we’re off to see a world of soft, powdery colours, patinated by time. Jeanne Paris is an ode to delicacy and immortality, dried flowers in all their splendour. Behind Jeanne Paris, there is Alexandra Sarrazin and a story that demonstrates once again that life will never be a long quiet river. From fashion design to artistic direction, Alexandra travelled around for a few years before feeling a need to settle down. When, by chance, she came to rest between Paris and Vexin, in the little haven of peace to which she welcomes us today, nature and thus flowers became an essential part of the life of this incurable Parisian. Now, the design of bouquets, dried hanging displays and compositions are part of the daily life of Alexandra, who observes the way things turn out with humour One thing is certain, she’s got ideas by the bucketful, a world with a wonderful pictorial effect and some great projects in the pipeline. if you’re looking for a refreshing dose of nature, simplicity and romance, don’t look any further, go to Jeanne Paris.

Let Alexandra compose your dream bouquet on her website, .

Entrée Atelier Jeanne Paris Maison de campagne
Brigitte Rattan Armchair 169,00€
Description

Emblematic of the 60s, the rattan armchair Brigitte is part of the family of rattan armchairs called “shell”, because of…

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Jeanne Paris, Renewing the <br> Taste  for Flowers
Escalier Atelier Jeanne Paris Maison de campagne
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Alexandra, could you describe your career to date?

Alexandra

I feel as though I’ve spent my time going against the flow. At an age where my friends were studying and preparing for their future careers, I became a mother. Only when I was 28 and their father and I split up that I felt any desire to invest in a professional career. I didn’t have any particular professional qualifications, just the Baccalaureate from graduating high school, and I was a bit lost. Thanks to personal connections, I spent some time working with a fashion designer who was launching her own label. After that I worked in a press office, but the work didn’t suit my personality. At that time, I met a stylist who worked in advertising films, and she suggested that I become her assistant. I jumped at the opportunity. Through her, I learned the job and that’s what I did for several years. I discovered a world that I really loved but there was something that frustrated me in working only on clothes and costumes, and little by little I started to suggest taking care of the sets as well. That’s how I discovered my passion for everything that you see in an image. I therefore moved on from film shoots to focus solely on being an art director.

How did Jeanne Paris, and the passion for dried flowers, come about?

Alexandra

certainly came about through my husband, through a gift I received from a friend who lives in the countryside. One day, a friend came to visit me for the first time in this house, and gave me a bouquet of dried flowers. Up until then, not only was I fairly indifferent to flowers but I had an absolute horror of dried flowers in general. The bouquet was a like a light bulb going on. The colours, the shapes, and what it changed about the room where I placed it. Without any plan in mind whatsoever, I started to cut and dry flowers, getting interested in all the different varieties, finding out as much as I could and, eventually, I stopped listening to the “specialists” who told me that such and such flower didn’t dry well. That’s how I started to make arrangements. As I like really enjoy discovering bric-a-brac and the like, the items that I found were transformed into pots and vases. As for the house, it was like a florist’s shop until my husband suggested that I launch my own label. Thanks to his encouragement, and the support of my children and close friends, Jeanne Paris was born. I am enormously grateful to them!

How do you come up with ideas for your bouquets, and how do you prepare them? Is everything dried on the spot?

Alexandra

There are lots of flowers and grasses that I cut myself and that I dry here. There are also some flowers that I buy pre-dried from wholesalers. As for the creative process, it’s difficult to describe: there are days when I feel full of inspiration and others where the well runs dry.

Why did you settle on the name Jeanne?

Alexandra

I wanted a name that was simple, elegant, timeless, and easy to pronounce. I thought of a personal name. For me, Jeanne is the prettiest girl’s name – it’s my daughter’s name too – which made it an easy choice.

Cuisine Atelier Jeanne Paris Maison de campagne
Jeanne Paris, Renewing the <br> Taste  for Flowers
Cuisine Atelier Jeanne Paris Maison de campagne
Cuisine Atelier Jeanne Paris Maison de campagne
Cuisine Couloir Atelier Jeanne Paris Maison de campagne
Jeanne Paris, Renewing the <br> Taste  for Flowers
Salon Atelier Jeanne Paris Maison de campagne

How would you sum up your world and your work in a few words?

Alexandra

I grew up surrounded by boys and very early on, all my references were very male. Without becoming one of the boys as far as my brothers were concerned, I never heard or felt that I needed to be spoken to or treated differently from them. I was their equal and didn’t need to build a world where I could take strength from holding back my personality. I was the first to be surprised at how feminine, delicate, poetic and romantic the Jeanne Paris brand is. I view countless photos and watch loads of films, and I draw a lot of inspiration from the work of photographers and cameramen like Peter Lindbergh, Paolo Roversi, Juergen Teller and Harris Savides. I like Japanese prints and seventeenth-century Dutch painting, and I discovered a painter whom I love: Michael Peter Ancher, a nineteenth-century Danish artist who was associated with the Skagen Painters.

Do you have any feminine influences in your life?

Alexandra

My paternal grandmother with her intelligence, her sense of humour, and her crazy attitude (in a good way), and of course her life story – a Polish/Austrian Jew who fled the Anschluss. My mother, because she’s my mother and because of her nature and her fundamental importance to me, and because of how important food is to me – and she’s the best cook in the world. Françoise Sagan for her talent, her strikingly different, modern attitude, her sensitivity and her style, in fact everything except her dialogue. Barbara, the singer, as well. I like her songs, and I saw her in concert when I was very young and she had an enormous effect on me, really moved me. Romy Schneider, who is the actress who has had the greatest effect on me – she embodied beauty and emotion. Valérie Lemercier, because I literally fell off my chair when I went to see her at the Folies Bergères, that’s how much I laughed. I find her remarkably intelligent. Bruce Springsteen for his femininity. I couldn’t answer these questions without referring to Bruce Springsteen. This seemed the most appropriate point!

Salon Atelier Jeanne Paris Fleurs séchées Vases en verre Miroirs Maison de campagne
Entrée Atelier Décoration intérieure Jeanne Paris Maison de campagne
Jeanne Paris, Renewing the <br> Taste  for Flowers
Jeanne Paris, Renewing the <br> Taste  for Flowers
Jeanne Paris, Renewing the <br> Taste  for Flowers

One day, a friend came to visit me for the first time in this house, and gave me a bouquet of dried flowers. It was a like a light bulb going on.

Bouquet Fleurs séchées Atelier Jeanne Paris Maison de campagne
Décoration bouteilles chinées Atelier Jeanne Paris Maison de campagne
Fleur séchée Décoration Atelier Jeanne Paris Maison de campagne
Décoration Fleurs séchées Atelier Jeanne Paris Maison de campagne
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Couloir Atelier Atelier Jeanne Paris Maison de campagne
Bureau d'enfant chiné Atelier Jeanne Paris Maison de campagne

Can you tell us the story of the house?

Alexandra

My husband introduced me to the region, and we spent many romantic weekends together here when we first met. Very quickly, we passed by a very old, abandoned house with a for sale sign, and that is the moment when we first had the idea to move here. In fact, the house in question had already been sold, and once we got over the disappointment, we started to look for another location. Eventually, we found one.

In terms of design, do you have an era, a movement, or a designer that you particularly favour?

Alexandra

I have very eclectic tastes. I love the Empire Style at the same time as adoring Scandinavian design from the 50s. I like Roman art, and I find its simple, raw aspect much more moving than the extremely intricate, refined style of Gothic art. In general, I prefer minimalism over more finely wrought styles. I prefer plain fabrics to prints. I like wood, very simple, plain glass, and Murano vases by Paolo Venini. Stone, earthenware, basket weaving, linen, and old hemp cloth. I’m not a big fan of things that are too new. They make me anxious. I find them lifeless. Therefore, I spent a lot of time searching through flea markets and old provincial barns. I’ll unearth anything I find: old sheets to reuse as tablecloths or curtains, boxes, flasks, old bottles, and so on. I also collect cardboard boxes and paper bags from luxury brands and I am fascinated by the work that goes into the logos, the materials that they use, and the colours that they choose. I will also confess to being obsessed by crockery, white porcelain lamps and the Tse Tse April vase. I’ve been adding to my collection regularly for 20 years now. To name just a few designers: Ib Kofod-Larsen, a Danish designer whose chairs I love. Charlotte Perriand and Le Corbusier (not very original, I admit). Virtually all their designs.

Fleurs séchées Vases en verre Atelier Jeanne Paris Maison de campagne
Salon Atelier Jeanne Paris Maison de campagne
Fleurs séchées mise en scène Atelier Jeanne Paris Maison de campagne
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AM.PM Barber Mirror 92,65€
Description

Small size AM.PM Barber Mirror to hang by the chain.

Dimension : W. 55 x H. 27 cm

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Chambre Atelier Fauteuil chiné Pot Bouquet fleurs séchées Jeanne Paris Maison de campagne
Chambre Atelier Jeanne Paris Maison de campagne

What projects do you have planned for the future? How do you see Jeanne Paris developing?

Alexandra

At the moment, I don’t have a retail outlet. I sell via the website and over the phone. I like the artisanal aspect to the brand. I take care of everything. I like taking photos that I post on Instagram. I like finding the signature aspect, creating the website, choosing the pictures, and building the layout. I’m not very gifted in terms of the business side, nor with sales and marketing. I have been very lucky: an ELLE journalist linked to my Instagram account and mentioned my name in an article and published a photo, which boosted my profile massively. Today, I make bouquets on request, with my own inspiration. Very quickly, I also developed the idea of offering vases, bottles, jugs, etc. with the bouquet. A bouquet can create a very different effect depending on the vase it is placed in, so I offer a range to choose from. I am currently working on a project to lay out all my designs for a press launch day and maybe, in the near future, I’ll also be working with a friend who is a jewellery designer, who has her own shop in Paris. Anything is possible, and it could become a pop-up shop, but for the moment, everything is in the planning stage, nothing has been done, but I like the idea a lot.

Could you recommend some of your favourite spots?

Alexandra

I like eating at Chez Georges, on the Rue du Mail in Paris’s second arrondissement. I can also recommend a really simple Chinese restaurant in the neighbourhood. The decor is a bit “brutal” but you get to eat the best dumplings and fried noodles. Its name is Face à Face on the Rue de Torcy, also in Paris. For the home, I’d recommend La Trésorerie, 11, rue du Château d’Eau in Paris. I like their selection. I buy a lot of things for the house there. Finally, for myself: Myrtille Beck, 20, rue Henry Monnier in Paris. Myrtille is a jewellery designer who works with precious stones; I love how delicate her jewellery is, and she is insanely talented. Just like Julia Borgeaud, who created the Imai brand. This jewellery designer has an amazing take on life and her store, at 1 rue Saint Benoît, is delightful.

Entrée Escalier Atelier Jeanne Paris Maison de campagne
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Fleurs séchées Atelier Jeanne Paris Maison de campagne
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Fleurs séchées Atelier Jeanne Paris Maison de campagne
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Jeanne Paris Mirror
Golden Frame Mirror 195,00€
Description

Golden frame mirror. Rectangular shape.

Dimensions: 64×83 cm

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