Victoria Magniant, Alternative Design

Victoria Magniant, Alternative Design

Today, the door opens onto a pool of sunlight, as if Paris was just a distant memory and, just for a moment, we were back in the romance of our country houses. Victoria Magniant is one of those beings with a thousand lives who is unwaveringly charting her own course. She is versatile and one always finds a benevolent ethic, and an ecological preoccupation with the consequences of her actions, in her approach Her guiding principle: to create and build bridges between craftsmanship and the digital world, a manufacturing style that makes it possible to produce less but better. Now head of Galerie V, the designer is creating furniture that demonstrates this approach. It is translated very concretely. Victoria Magniant uses European materials, fewer chemical products and, above all, fewer intermediaries. The ethic is of the essence, as is the aesthetic. Curved lines, beautiful finishes and original forms, it is clear that her Daiku collection of benches, tables and chairs is creating a stir. A thrilling visit, under the affectionate eye of the Cosmogonies, delicate, bright, modular paper structures designed in collaboration with Antoine Pradels.

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Victoria Magniant #1
Meso Phosphine Wall Light 25 1 950,00€
Description

Meso Phosphine Wall Light 25. Victoria Magniant creation. Different wooden modules are covered with paper to assemble as…

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Daiku Chair 390,00€
Description

Wooden Chair Daiku. Creation of Victoria Magniant. Ash stained in black and waxed.

Edited by Galerie V.

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Daiku Table 1 850,00€
Description

Daiku table. Creation of Victoria Magniant. Ash stained in black and waxed.

Edited by Galerie V.

Dimensions: 180…

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Bureau chiné blanc Victoria Magniant Créatrice Galerie V
Bureau Victoria Magniant Créatrice Galerie V Chaise Daiku

Victoria, can you tell us about your background?

Victoria

I studied graphic design at Central St Martin’s in London. When I returned to France, opportunities appeared one after another: art assistant, then photographer, very quickly becoming an art director and, before I had time to work out what was going on, creative director in the luxury goods sector. Now, my aim is to help with the emergence of a kind of digital craftsmanship that relies on new production systems that are viable over the longer term. My clients are mainly interior architects, lovers of innovative design, and collectors.

How was Galerie V born?

Victoria

The project was created off the back of a “hypothesis” (that I see as more of a certainty!): we are destined to produce less, and therefore, to do it better. This search led me to study traditional assembly methods, created by ultra-ingenious Japanese carpenters to built Buddhist temples, saving resources while also dealing with the restrictions imposed by the climatic and seismic conditions and the fact that Japan is a series of islands. And I wondered: what could talented artisans do with the technological tools of the 21st century? I spent months learning how to master different software packages, using machines, exploring the potential and limits, as well as new modes of digital production. That was the idea behind the Daiku furniture collection, which I launched at Li Edelkoort’s Anti-Fashion event in June 2017. The natural consequence of this was to create , which provides a route to publishing and distributing my creations directly.

Victoria Magniant, Alternative Design
Salon Victoria Magniant Créatrice Galerie V Lumière Cosmogonies
Salle à manger Victoria Magniant Créatrice Galerie V Cosmogonies
Daiku Table 1 850,00€
Description

Daiku table. Creation of Victoria Magniant. Ash stained in black and waxed.

Edited by Galerie V.

Dimensions: 180…

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69 Chair by Alvar Aalto Artek Edition 1 260,00€
Description

69 wooden and pine chair by Alvar Aalto for Artek dating from 1937.

Dimension : L.43 cm x H.73 cm x D.43 cm

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Salon Banc Daiku Victoria Magniant Créatrice Galerie V
Victoria Magniant #4 dining room
Salon Canapé Chaise Victoria Magniant Créatrice Galerie V

Tell us more about your approach, which combines creativity with a strong sense of ethics.

Victoria

Whatever the discipline, my approach is always the same: whether the project is a clothing line, a fragrance, or a range of furniture, what I “create” is, in fact, an alternative production system. The challenge for me is always to reveal, by causing low-tech and high-tech approaches to converge, a new series of forms and shapes combined with a viable system of production (in that it meets the ecological and social requirements that I set). As a result, every  creation is the fruit of my dialogue with different artisans.

What are your most iconic pieces?

Victoria

The first were the Cosmogonies. More precisely, the Phosphine micro 48 lighting, which was developed with my friend, Antoine Pradels. This won the Discovery Prize at the Maison & Objet event organised by the VIA label in 2015. These awards encouraged me to keep going and to “expand the field of my research” for my new designs. Some of the most recent, which seem to have received an enthusiastic reception, include the Daiku bench, which perfectly illustrates my blended, low-tech/high-tech approach. For this bench, the best solution turned out to be to create the seat on a digitally-controlled machine but to carve the feet using traditional woodcarving methods.

What is your favourite design movement or era?

Victoria

Bauhaus, created by Walter Gropius, is so exciting because it represented a genuine blank slate after the horrors of the First World War, and bears witness to a crazy enthusiasm for modernity and social freedom. It was also one of the all-to-rare movements where women were major, respected figures. I always find that the work of Sonia Delaunay around colour and motion has a very powerful effect on me, too. Of course, the Nazis didn’t hesitate to close down the egalitarian, cosmopolitan Bauhaus school once they came to power.

Table basse Victoria Magniant Créatrice Galerie Miniature avion
Chambre Liseuse Victoria Magniant Créatrice Galerie V
Chambre Victoria Magniant Créatrice Galerie V Table de chevet Livres
Chambre Lampe Victoria Magniant Créatrice Galerie V

Could you name a woman who inspires you?

Victoria

I have a certain affinity with the work of Charlotte Perriand. In her first creations, she was influenced by the principles of Bauhaus but very quickly became conscious of the need for entirely new solutions so that people could rebuild after the war. As a powerful woman, she carved out her own career in an essentially misogynistic environment. She was a pioneer of design and passionate about Japan, where she had spent several years during the Second World War. Her search for the beauty that is revealed by the (apparent) simplicity of a structure still rings true today. In her own way, simplifying, making the most of a little, is for me more than a question of aesthetics: it is a principle for life.

How do you see the near future, with other projects in the pipeline?

Victoria

The project that is keeping me busy at the moment is a new lighting collection on which I am collaborating with a wonderful French craftsman to create blown glass bulbs. Following a series of wooden pieces, this focus on transparency and reflection is diametrically opposed. I can’t say any more, but I’m looking forward to presenting the designs very soon!

Salle à manger Victoria Magniant Créatrice Galerie V
Salle à manger Victoria Magniant Créatrice Galerie V
Salle de bain Victoria Magniant Créatrice Galerie V
Victoria Magniant #3
Phosphine Wall Lamp 6 O 720,00€
Description

Phosphine Wall Lamp 6 O

Applique Phosphine 6 O. Creation of Victoria Magniant. Different wooden modules are covered…

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