Anna Laub and Pierre Bost, <br> Lucien 2 years and a half
Famille - London

The London of the Founder of the PRISM Brand.

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Anna Laub and Pierre Bost,
Lucien 2 years and a half

Anna Laub has turned one of her weaknesses into her greatest advantage. This former fashion editor is short-sighted and cannot – like thousands of other people – live without glasses. Leading to a search for a flattering and elegant design that goes nowhere for most of us. It’s actually rather difficult to find a pair that’s functional and that also looks good, without the dilemma of having to choose between boring but affordable or stylish but over-priced. That’s something that Anna understands only too well. After 10 years of wearing the same design every single day, she had the idea of creating her own designs via PRISM. Her brand, launched in 2009, would also cover another product that she believed had a similar drawback: swimsuits. This Londoner has come a long way since then. Her designs were a big hit with city-dwellers who enjoy a sobre lifestyle, in keeping with the times. From Beyoncé to Kate Moss via Alicia Vikander, PRISM‘s forms and colours are seen in the front row at fashion shows and in the fashion pages of the best magazines. A polished brand image that Anna embodies better than anyone. Now extending beyond British shores, the little company is doing better than ever. Her head full of projects, the founder welcomes us to her home in Queen’s Park. Accompanied by Pierre, manager at the head of the Frequent Flyer Records label, and her son Lucien, she explains her longing to collaborate with other companies. Interview with a girl to keep a close eye on.

Anna Laub and Pierre Bost, <br> Lucien 2 years and a half
Lucien Fils Anna Laub et Pierre Bost Appartement Londres

Anna, tell us your story. How did you get the idea of PRISM, your accessory line? Why only choose glasses and bathing suits? 

Anna

I was a fashion editor and I covered all the shows at fashion week, I needed glasses to see the clothes as I’m short sighted. I realized I had the same glasses for 10 years and they weren’t very nice. I started to look for ones I really loved and couldn’t find any. They were all really boring or super over the top. I wanted glasses that were fashion forward but understated – this is where my obsession with functional products, that don’t lose out on aesthetics, started. I then went on to launch sunglasses, which was a natural progression, and launched swimwear, which I thought was another category that was lacking from the functional/fashionable side of things. I like understated well made product, and I am not that person that when I go on holiday I suddenly wear tie dye or bright colours, I have the same style on holiday as I do in the city – so I wanted to start a holiday line for the city girl that wants to take her understated aesthetic to the beach.

How do you plan to develop PRISM ?

Anna

is a lifestyle brand – it is centred around holidays and luxury products that are well made that you can trust. This will continue to be true whether we launch into other areas or new stores etc.

How long have you lived in this apartment? Why did you choose it? 

Anna

We moved here 10 years ago. We were living in Portobello and it became too expenisve to buy there, so we started looking in Queens Park, which was a newish area to most then – we loved the high celilings and open space we have in this house, as well as the garden, and the proximity to the park.

Anna Laub and Pierre Bost, <br> Lucien 2 years and a half
Anna Laub and Pierre Bost, <br> Lucien 2 years and a half
Anna Laub and Pierre Bost, <br> Lucien 2 years and a half
Salon Fauteuil Vintage Fils Anna Laub et Pierre Bost Appartement Londres

Would you say your decoration reflects your style?

Anna

It does and it doesn’t. My house is more about creating a homely feel – and it is of course reflective of not just my style but also Pierre’s (and my son Lucien’s !) – it is our space together and so definitely has a bit of all of us. The majority of furniture is classic and understated, in muted palettes or black – like my wardrobe – and then there are special pieces from all over the world : a light from Droog Design, found in Paris, a mirrored table we had made when we were travelling in India. And a lot of the art is by/from friends – photographer Danielle Levitt and artist Chloe Sells for example.

What’s your favourite colour and material at the moment?

Anna

I have just developed lots of quite luxurious swimwear materials for Spring – a black velvet, a satin in a champagne colour and also a black lurex that looks like black smashed crystals.

Which designer piece – interior or fashion – do you dream of owning?

Anna

Interiors wise – I love Rick Owens furniture, Patricia Urquiaola, Piet Hein Eek tables – for design it is endless. Fashion wise – vintage Balenciaga, Madame Gres or Fortuni is the dream.

Can you tell us about your current fashion crushes? Your future collaborations wishes?

Anna

I have always and will always love everything about Azzedine Alaia. I would love to do a furniture collab eventually – I can imagine something that leads on from the eyewear.

Anna Laub and Pierre Bost, <br> Lucien 2 years and a half
Anna Laub and Pierre Bost, <br> Lucien 2 years and a half
Anna Laub and Pierre Bost, <br> Lucien 2 years and a half

It does and it doesn’t. My house is more about creating a homely feel – and it is of course reflective of not just my style but also Pierre’s (and my son Lucien’s !)

Salon Anna Laub et Pierre Bost Appartement Londres
Livres Anna Laub et Pierre Bost Appartement Londres

By the way, how do you choose the person with whom you create a special line? How does it happen?

Anna

Normally it’s someone who’s clothes I love already and every time it’s happened very organically – when we did a collab with Toga, the Japanese brand, we were introduced by a mutual friend and we were both a fan of each other’s brands. With Mother of Pearl we were friends and doing very different things, we thought it would be interesting to do something together to see what we came up with. With Tinie Tempa – him and his manager Dumi always wore my glasses and when we met discussing doing glasses together just happened straight away. They always form out of a friendship really and a mutual love of what we are both doing.

Do you have a photographer or an artist who particularly inspires you?

Anna

Steven Meisel, Herb Ritts, Guy Bourdain photogs, And Artists – Cy Twombly, Basquiat – there are loads too many to name

When in search of beautiful things, where do you go?

Anna

Vintage markets and art galleries.

Which are your favourite Londoner hang-outs?

Anna

Chiltern Firehouse – it’s opposite my shop. And Queens Park local The Chamberlayne.

What does the future hold?

Anna

Who knows? Hopefully lots of exciting things!

Art Anna Laub et Pierre Bost Appartement Londres
Anna Laub and Pierre Bost, <br> Lucien 2 years and a half
Anna Laub and Pierre Bost, <br> Lucien 2 years and a half

Photography: Constance Gennari – Text: Caroline Balvay – Translation: @thesocialitefamily

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