Like a brightly coloured splash amongst the Parisian greyness, Elsa Poux, designer of the brand, opens the doors to her private world to us today. On her walls, Elsa enjoys mixing graphic motifs, plain colours and objects she’s picked up here and there. A glimpse into the colourful world of Ma Poésie where the designer offers an infinite variety of patterns and rhythms in a wild but always delicate jungle. it was while she was studying at the Arts Décoratifs school in Paris that Elsa encountered India and, above all, the traditional skills that so fascinate her. Drawing on her past experience, she then designed a series of scarves with strong graphic prints, a unique repertoire that is the fruit of a blend of ethnic and contemporary influences. Success soon came knocking and Elsa has been designing unceasingly ever since, now offering a range of decorative items for the home too. You could never tire of this world of silky textures and shimmering colours that you can happily wrap yourself up in while waiting for summer to come back around.
Elsa, what’s your background?
Ever since I was little, I’ve always drawn, painted and embroidered too. It was a natural progression for me to study art at the Arts Décoratifs school in Paris. I also liked ceramics a lot, but I chose textile design in the end. During the degree course, the school sent us off on a voyage of discovery to India. Once I’d graduated, I took the opportunity to train in haute couture embroidery at Lesage. I worked for Ventilo for the first ten years, where I learned a lot and, most importantly, continued to work with India.
How did your brand – Ma Poésie – come about?
Nearly eight years ago now, I set off on this adventure without really knowing what I was letting myself in for. I wanted to create a brand with a strong identity, with a range of accessories but with the intention of continuing my decoration work. I love weaving, screen-printing, embroidery, but most of all, working with craftspeople with genuine savoir-faire.
Tell us a bit about Ma Poésie?
The idea was to have a clear, graphic identity with a rather personal colour palette. When I created in 2010, I started out straight away with a line that was slightly more minimalist than it is at the moment, when there was nothing quite like it on offer at the time. Every season, I redesign each collection from scratch. In my work, you can find African and Amazonian ethnic inspirations and at the same time I love architecture, design and painting.
How would you define your style?
Eclectic, because of the different inspirations, but also colourful and graphic. Like a modern melting pot.
Do you have a favourite artist, time period or an object?
Hard to say. I like things and artists that are so very different from one another! It could be anything from old earthenware to sleek ceramics, early 20th century painting to contemporary artists, fifties furniture to that from the seventies. The thing that’s important to me is the authenticity of each thing, irrespective of when it was made. I’d say that of the Bauhaus is one of the richest in my opinion, as much with regard to the textiles as to the furniture and design.
What’s your favourite colour at the moment?
My palette always includes an acid yellow and a blush pink. Now, there’s also a deep green and a yellow ochre.
Which room or object in your home is dearest to you?
I love my daughter’s bedroom that I designed and fitted out with a really great artisan. It’s all in wood. It was designed to create as much space as possible, the result is rather nice and she really likes it too.
Is there a piece that you dream of owning?
A piece by Ettore Sottsass, the Carlton bookcase to be precise!
Do you have any plans for the future for Ma Poésie?
Lots, but it’s too early to talk about them! Meanwhile, we’re focusing on our shop in the 11th arrondissement of Paris that we’d like to develop by offering a wider selection of products that we’re very fond of. Soon, you’ll be seeing handmade jewellery and baskets from Africa and Mexico. We want to bring a bit more life into this part of the area.
Photography and Text: Eve Campestrini – Translation: @thesocialitefamily